On the heels of the big “youth push” in WWE during the past several weeks, here are some facts from this week in the business:
“Raw's demographic ratings among males 18-34 and 18-49 were the lowest in seven weeks.”
“Raw scored a 1.86 rating among males 18-34, which was down from a 2.03 rating last week.”
And during this months conference call to investors Vince McMahon admitted that:
"Basically, we had a lousy quarter," and then when on to pin the loss of Shawn Michaels, Batista, Triple H, and Undertaker (all 40 + years old) as the reason for the hit to PPV and live event revenue.
Now one could suggest that McMahon is insane enough to be intentionally misleading Wall Street with excuses that are not substantiated by financials that wouldn’t hold up under either SEC or Sarbanes Oxley Act 404 scrutiny, or maybe that he has no idea what he’s talking about despite the massive success of his business model.
Or one could recognize the direct connect between what TV ratings, PPV buy rates, and ticket sales have proven time and time again, as well as what legitimate focus groups conducted by credible media companies in the business of such have clearly identified: the TV audience (including 18-34 males) rate with ESTABLISHED (and yes older) stars!
Admittedly, these facts are kind of dry compared to the subjective opinion of those with their own agenda or the inflamed rhetoric that appeals to those perpetually pre-pubescent, parasitic internet “experts” who neither have any legitimate experience or success as executives in the television or wrestling industry, and the rants of the terminally irrelevant trying desperately to hold on to their last 200 fans.
But they are facts non-the-less.
In my opinion Vince Russo, Dixie Carter and the team at TNA have done a great job of utilizing veteran stars to help elevate some of the young emerging talent in TNA and at the same time gaining awareness and credibility within the media industry.
That’s just my opinion. And my opinion is backed up by facts.